I am by no means rich. And where I understand that actually, on a global scale I am rolling in it, on a day-to-day basis the local market will always prevail over the highbrow food court. I am more Tesco (forgive me) than Waitrose and I am not above the odd splurge at Poundland (for that I am not sorry). I try to be careful with my money and if you’d have spoken to me before Live Below the Line, I’d have told you with sincerity that I by no means take money for granted.
Live Below the Line is a new and challenging campaign that aims to raise awareness of the estimated 1.4 billion people who are trapped in the cycle of extreme poverty. The challenge is to live on £1 a day for five days, the same amount that someone living in abject poverty in the UK would have to survive on. The idea is to put yourself directly in the place of those living in extreme poverty in the UK so that it becomes something you can’t switch off and push aside at will, but a living reality. Read More