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Ten years ago we’d never heard of names like Twitter, Facebook, Instagram and Whatsapp. And yet today, for many, they are modern pillars of daily communication. Social media has become an omnipresent host to our daily interactions with 72% of all internet users now active on some form of social media. We have an array of social media outlets to suit every kind of action, personality type and human expression- both newsworthy and banal – and our engagement online is increasingly unwavering; we send around 500 million tweets per day and spend on average around 15 hours and 33 minutes a month on Facebook, for example.

Social media has revolutionised the way we disseminate and receive information. While there are benefits to this, how does it affect the way we communicate with each other, who we choose to interact with and most of all how we feel? The video, The Innovation of Loneliness (above) is an effective and terrifying short film that in its essence presents us with the hard contradictory truth we’ve been avoiding; while we’ve never been so well ‘connected’ we have never felt so lonely. Read More